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On-Demand "Getting Started with Statistics for Librarians"
by Figg, Bethany J 12 Sep '16

12 Sep '16

Good afternoon! The MDMLG and Wayne State University had a great turnout for the MLA Webinar "Getting Started with Statistics for Librarians" last Wednesday! And the On-Demand is ready for viewing. If you did not previously have time to register, I will keep registration open for one more week for those who are interested. Just send an email to Bethany.Figg(a)cmich.edu and I will get you registered and send you your free On-Demand handouts and link to the webinar. Thanks again to the GMR for funding this great course! Have a nice day! Bethany MDMLG Professional Development Committee Bethany Figg, MBA, MLIS, AHIP bethany.figg(a)cmich.edu<mailto:bethany.figg@cmich.edu> Visit us online!<https://www.cmich.edu/colleges/cmed/Education/Residency/GME/Pages/default.a…> Graduate Medical Education Administrator | CMU College of Medicine 1000 Houghton Street, Saginaw MI 48602 *: 989-583-7406 | 6: 989-583-6907 Central Values: Integrity | Respect | Empathy | Inclusiveness | Social Responsibility | Excellence | Innovation

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Packing bags: a Thank you & another ask
by M. Converse 12 Sep '16

12 Sep '16

Many, many thanks to our kind friends who have saved our books with their excess mailing bags! May I be so bold as to ask once again, if you have an excess of #1, #2, or #4 size mailers, could you send them to zv010? We are sending out lots of material every day . . . Thank you so very much! M. Converse, Reference Department Alpena County George N. Fletcher Public Library zv010

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Job Posting - Circulation Supervisor Howell Carnegie Library
by Diane McKee 12 Sep '16

12 Sep '16

LIBRARY CIRCULATION SUPERVISOR The historic Howell Carnegie District Library has a full-time position available for a Circulation Supervisor to oversee the operation of the library's Circulation Department - Enthusiastic, positive public service orientation - Ability to present ideas clearly and concisely in oral and written presentations - Ability to handle multiple tasks successfully - Supervisory experience - Experience working with Innovative Interfaces - Sierra application - Experience working with MelCat Applications will be accepted until the position is filled, but those received by September 30, 2016 will receive first consideration. Interested individuals should forward a cover letter which specifically addresses the position requirements, a resume and three references with contact information, including email addresses[hcdl logo3]. See full posting at http://www.howelllibrary.org/employment_opportunities.htm Diane McKee Howell Carnegie Library 517-546-0720 ext. 114 www.howellibrary.org<http://www.howellibrary.org>

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Donor Tree Information
by BillieJo Bluemer 12 Sep '16

12 Sep '16

As we plan our new library, my Board is looking at options for donor recognition. They are considering a tree of some kind, either metal or wood. If you have something similar, would you share what company you used. They are hoping to find a company in Michigan. BillieJo Bluemer Director Rauchholz Memorial Library 1140 N Hemlock Rd Hemlock MI 48626 989-642-8621 billiejo(a)rauchholzlibrary.org

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Associate University Librarian! University California Santa Barbara
by Jobeth Bradbury 12 Sep '16

12 Sep '16

Associate University Librarian-UC Santa Barbara Lead the UCSB Library Scholarly Resources & Content Strategies programs and explore new strategies providing scholarly information to support research and teaching missions; increase the visibility of the Library's distinctive collections and their research value; align resources with the UCSB's campus's teaching and research mission; and facilitate discovery and use of data created and published by UCSB researchers and scholars. The <http://www.ucsb.edu/> University of California, Santa Barbara, one of ten campuses of the University of California system, seeks a successful Associate University Librarian (AUL) who will provide leadership and program oversight of key programs and services committed to the activities of UCSB researches and scholars. The AUL will set library-wide policy for collection development, data curation, digitization initiatives, scholarly communications, licensing, acquisitions, and preservation. Teamwork is essential-the chosen candidate will work collaboratively with faculty, subject librarians, collections staff, the California Digital Library (to provide access to electronic resources meeting the UCSB's needs), sister UC campuses and other cooperative partners. The AUL will convene ad hoc or functional groups to work creatively together with all staff engaged in collection issues. A key new project will be exploring new ways to strengthen collaborative collection development, shared collections, and c-investments for content needed by UCSB researchers and scholars. Responsibilities. With five direct reports and 45FTE personnel, the <http://www.gossagesager.com/AULjobdesc.pdf> Associate University Librarian reports to the University Librarian. Key responsibilities include: establishing criteria of excellence and effectiveness for all aspects of the Library's intellectual content-collection building, digital initiatives, and access to collections; mobilizing and supporting staff to meet criteria through shared processes and practices; managing the information resources budget and serving as key spokesperson for collections to faculty, students and other patrons; providing campus wide leadership working closely with faculty and colleagues charting a sustainable future for scholarly communications; and supervising and providing strategic direction to the Library's Acquisition & Resource Management Services, Cataloging and Metadata, Collection Development, Digital Services and Scholarly Communication departments. The AUL shares decision making authority for personnel actions, resource management, and policy development. The AUL also represents the Library in the appropriate University, regional and national bodies and contributes through publications, formal presentations, and professional participation. Qualifications. Required qualifications include: an ALA-accredited MLIS or equivalent degree with relevant experience; significant work experience in an academic research library; demonstrated understanding of building research collections; demonstrated leadership fostering partnerships; demonstrated understanding of scholarly communication issues and new models shaping future publishing; proven management experience in a complex, multi-functional library; superior interpersonal skills and team builder; ability to work in a diverse setting with diverse staff and campus communities; a strong commitment to staff development; and superior analytical and problem solving skills. Preferred qualifications include: a second Master's degree and/or Doctorate; playing a responsible role in acquisitions and collections; experience with digital scholarship, data-intensive research support, data curation, and digital initiatives and preservation; library fundraising efforts, and a significant record of publications and/or presentation experience. Compensation. The position offers a starting salary range of $99,100 to $178,500 and an attractive <http://www.hr.ucsb.edu/benefits/welcome> benefits package. UCSB is one of only sixty-one research intensive institutions elected to membership in the Association of American Universities. The Library is committed to the pursuit of excellence, diversity, innovation, and collaboration with a vision to be the premier scholar resource and information leader advancing UCSB's mission of research, teaching and service to California and beyond. The Library is actively engaged with partners to provide extensive resources and services to advance information discovery for research, scholarship and creativity in a dynamically evolving teaching and learning environment. The Library's collections of 3 million volumes and 6 million non-print and digital resources supports undergraduate and graduate programs in thirty-three academic areas. The Library takes pride in providing outstanding service. For additional information on the Library, the University and the region, please visit <http://www.gossagesager.com/ucsantabarbaralinks.htm> UC Santa Barbara Links. For further information, contact <http://www.gossagesager.com/contactus.html> Bradbury Miller Associates via email or phone. To start the application process, send an in-depth cover letter and your curriculum vitae as Word or pdf attachments to <mailto:jobethbradbury@bradburymiller.com> Jobeth Bradbury on or before the closing date of October 30, 2016. Appointment and/or continued employment is contingent on successful completion of a background check. The Library is especially interested in candidates who can contribute to the diversity and excellence of the academic community through research, teaching and service. The University of California is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jobeth Bradbury Bradbury Miller Associates <http://www.gossagesager.com/> 4545 Wornall Rd, Ste. 805 Kansas City, MO 64111 816-803-7087 (cell); 816-531-2468 (office) Sign up for <http://visitor.r20.constantcontact.com/d.jsp?llr=myy6mkoab&p=oi&m=111489311 6172&sit=xckjbseib&f=15a6803e-8d83-46e6-8d14-545a610c8414> our newsletter to get the latest updates! --- This email has been checked for viruses by Avast antivirus software. https://www.avast.com/antivirus

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Children's Librarian Job Posting
by Kaela Cochran 10 Sep '16

10 Sep '16

Lincoln Township Public Library is looking to hire two 30-hour MLS/MLIS Children's Librarians. We are located in Stevensville, MI, two miles from Lake Michigan and twenty minutes from the Indiana/Michigan border. Please see the job description and details below. Lincoln Township Public Library Children’s Librarian Open: 10-Sept-2016 to 7-Oct-2016 Stevensville, MI $15.61/Hour, Part time Hours per Week: 30 Number of Openings: 2 Union: 2% raise on April 1, 2017 and 8% raise after first year of employment JOB SUMMARY: Under administrative direction, the Children’s Librarian will participate in the activities of the Youth Services Department and staff the public service desk as needed. DUTIES AND RESPONSIBILITIES: · Provides programs for children and their families, including during the annual children’s summer reading program. Duties include, but are not limited to: planning, presenting, and evaluating programs; networking with community groups; tracking statistics; and preparing supporting materials. · Prepares, presents, and/or assists in weekly story times. · Staffs public services desks as operations require. · Maintain cleanliness and order of Early Literacy Center. · Promotes infant, early literacy, child, and adolescent learning and development in a balanced and comprehensive manner. · Creates bibliographies, user guides, promotional materials, and publicity spotlighting the Youth Services Department’s collections, services, and programs. · Provides reference and reader’s advisory services to adults and children, including face to face interactions and preparation of reading lists. · Creates displays to enhance the library experience and promote the use of library resources. · Contributes to social media platforms and the Early Literacy Newsletter. · Assists in maintaining and developing a collection of youth materials, both print and non-print, which includes selecting items for purchase and withdrawal under the direction of the Head of Youth Services. · Makes suggestions for equipment purchases and maintenance of the department. · Performs other related work as required or assigned by management. JOB REQUIREMENTS: · This job requires a Masters of Library and/or Information Science from an American Library Association accredited library school. · Successful experience working with children. · Professional experience working in public library preferred. · Working knowledge and understanding of basic library principles, procedures, technology, goals, and philosophy of service. · Ability to plan and implement library service goals and evaluate effectiveness of service to our patrons. · Demonstrated capacity to set priorities in order to meet assignment deadlines. · Capability to enforce library policies and make sound judgment decisions when necessary. · Competence to read and understand information contained in memoranda, reports, bulletins, and other written forms. · Interpersonal and communication skills necessary to interact with various library staff and patron in an effective and courteous manner. Effectively communicate in both verbal and written form. · Aptitude to prepare presentations and speak in front of groups. · Capacity to identify networking opportunities and communicate with others in the profession, especially other children’s librarians. · Skill to do basic math without the aid of a calculator and more complex calculations with a calculator. · Capability to write and administer a budget effectively. · Knowledge of technology functions such as email, internet searching, printing, and basic word processing and spreadsheet software. · Willingness to maintain skills in above-mentioned areas through active participation in appropriate professional learning experiences. · Ability to operate a variety of library equipment including a telephone, computer, fax and copy machine, printer, calculator, cash register, audiovisual equipment, library automation systems, software programs, and other equipment as added or required. · Position requires some evening and weekend shift availability. To be considered for this position please submit your library application, resume, and cover letter to Lincoln Township Public Library Youth Services Manager Kaela Cochran at kcochran(a)lincolnlib.org by October 7, 2016. Employment applications can be accessed at http://lincolntownshiplibrary.org/employment/.

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Labeling question: continuing series after original author has died
by Janelle Martin 10 Sep '16

10 Sep '16

Hello, A lot of authors of popular series have died (Robert B. Parker in particular) and other writers have picked up the deceased author's series and continued to write it. Looking at our catalog, it looks like half of the libraries are under the original series author and half are under the new author's name. Currently, ours are strictly under the author's last name but they are numbered as part of the same series. However, I am considering putting them under the series author instead of the book author and I wanted to know what other libraries are doing... How are you cataloging these new additions to the series? Are you putting it under the new author in the fiction section because they are technically the author of the books and patrons might discover other books by that author at the same time? Or are you putting it under the original author that created the series because patrons would expect to find the whole series in the same section? Or are you putting the whole series under the series title to keep them together? Or are you doing something completely different? Thank you in advance, Janelle Janelle Martin Head of Fiction Marguerite deAngeli Library Lapeer District Library 921 W. Nepessing St. Lapeer, MI 48446 jmartin(a)lib.lapeer.org 810-664-6971 ext 3218

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WORKSHOP: How to Successfully Publish Your History Book - September 16
by HSM Infor 09 Sep '16

09 Sep '16

Upcoming Workshop . Friday, September 16 How to Successfully Publish Your History Book by Thomas Vranich, Bookability <http://www.hsmichigan.org/programs/workshops/> Learn more and register on our website. All of the necessary steps in planning your book project will be covered in this workshop, including creating financial and production goals, what material to include, how to illustrate, defining your market, developing a work plan, and marketing the volume to the public. <http://www.hsmichigan.org/programs/workshops/> Learn more and register on our website. _____ _____ The Historical Society of Michigan is our state's oldest cultural organization, founded in 1828 by territorial governor Lewis Cass and explorer Henry Schoolcraft. A nongovernmental nonprofit, the Society focuses on publications, conferences, education, awards and recognition programming, and support for local history organizations to preserve and promote Michigan's rich history. _____ For more information on the Historical Society of Michigan, please visit <http://www.hsmichigan.org/> www.hsmichigan.org or e-mail us at <mailto:hsm@hsmichigan.org> hsm(a)hsmichigan.org. _____ The Historical Society of Michigan 5815 Executive Dr. . Lansing, MI 48911 Phone: (517) 324-1828 . FAX: (517) 324-4370 Future History Skills Workshops Friday, October 7 Basic Archives Friday, October 21 Advanced Archives Friday, November 4 Taking Oral Histories One Step Further <http://www.hsmichigan.org/programs/workshops/> Visit our website for full descriptions of each workshop. This e-mail is sent to our members and friends to keep you updated on historical activities and opportunities to learn more about our state's history. To opt-out, please respond to this e-mail with "remove" in the subject line.

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Help Nashville Eat Ice Cream, please.
by Shauna Swantek 09 Sep '16

09 Sep '16

Greetings, Libraryland - Please consider this your formal invitation to come and visit Nashville, Michigan. We are building an ice cream sundae that will feed 14,000 people so could really use your help! (I've also attached a poster if you'd like to print and post and/or shoot out to your contacts digitally.) My library's role is many-leveled but primarily I serve as the information contact point. See the press release below for more details AND the link to the facebook event which the library helps to populate with entertaining memes. Have a great weekend. Perhaps I'll see you here next weekend. FOR IMMEDIATE RELEASE: CONTACT:ShaunaLea SwantekNashvilleRoute 66 Business District269-838-3909517-852-9723nashvilleroute66bd@gmail.comhttps://www.nashvilleroute66.comhttps://www.facebook.com/events/527944530737346/ Small Town, BigSundae: Twice As BigNashville,MI, September 1, 2016 – Lastspring, when the village of Nashville, Michigan set out to break a worldrecord, they needed a lot of ice cream eaters. Over 5,000 people showed up to help eat their 1,832’ long sundae. And their Facebook event drew so muchattention, the company sent a camera crew to film the day. To date, their Facebook Stories video hasbeen viewed over a half a million times. Unbeknownst to the Nashville Route 66 Business District, theplanners behind the event, a town in New Zealand had recently made an attemptand, sadly, theirs was longer. Not to bedeterred from holding a title, the Nashville business group claimed the titleof “Longest Sundae in the U.S.A.” That record was broken early this summer inLudington with a 2,970’ sundae. The small village, located approximately 30 minutes fromLansing, Kalamazoo, and Grand Rapids is not easily deterred and plans to createa sundae twice as long as last year’s attempt. They will again need lots of ice cream eaters and are inviting everyoneto help them break the world record for the longest ice cream sundae. The event will take place Saturday, September17 with spoons dipping in at exactly noon. Should the weather be glum, the attempt willhappen at 6 pm. Souvenir 2016 color-changing spoons commemorating the eventwill be available to participants for $2 each if purchased in advance or $3each the day of the event. “Last year’s event started out about breaking a world recordand inviting people to visit our village,” said Shauna Lea Swantek, PutnamDistrict Library’s director and Route 66 board member. “It ended up accomplishing that and more. It showed how well this community workstogether and supports each other. We’vehad a year full of other successes, such as reviving Sandyland, our outdoorevent venue, and officially breaking the world record featuring MOO-ville icecream will be the cherry on top!” Sandyland, a regionally famous music venue in the lateseventies and early eighties, was brought back to life early this summer with alarge outdoor concert hosted by the business group. Music will also be part of the day’sactivities on September 17 in Nashville. At 3 pm, area churches will come together at Sandyland for a localChristian concert. The public is invitedto bring their blankets and lawn chairs. A goodwill offering will be taken. To break the record, the downtown portion of M-66 will beclosed down and the project team will be using over 220 eight foot tables and alot of ice cream and toppings. For moreinformation about the event including where to park and catch a shuttle intodowntown, visit the Nashville Route 66 Business District Facebook page. ABOUTTHE NASHVILLE ROUTE 66 BUSINESS DISTRICTThe Nashville Route 66 Business District is a group of over45 local businesses focused on supporting each other. The goals of the group are to provide anopportunity for local businesses to support each other and to make Nashville adestination location. Shauna Lea Swantek, Director Putnam District Library Honoring the Past, Serving Today, Preparing For Tomorrowwww.putnamlib.org 327 North Main Street PO Box 920 Nashville, MI 49073-9578 Phone & Fax: (517)852-9723

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Sharpen your social media & marketing skills at Salem-South Lyon District Library
by Donna Olson 08 Sep '16

08 Sep '16

Social Media/Marketing Business Workshops at Salem-South Lyon District Library - Sign up now! *Social 101 - Social Media Basics: The why, the what, and the how for your small business * Tuesday September 13, 2016 9am-11am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media. This seminar will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers! We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss: • What each network is about • What to post • How often to post • The business benefit of using each social network We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts. Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Social 102: You’re Social, Now What? * Tuesday September 27, 2016 9am-11am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 Find out which networks are right for you and how to use them. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram. We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working. Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Automate Your Marketing: Planning Ahead to Convert & Keep* Tuesday October 11, 2016 9am-10:30 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you: • Learn the difference between automated messages and autoresponder campaigns • Decide where autoresponders can help you do better marketing communications • Understand key actions that trigger emails to be sent • Identify what steps to take to design effective autoresponder campaigns • Design the “evergreen content” that works best for your audiences We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us! Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Promotions Planning & Design* *Creating & Delivering Offers that Work! * Tuesday October 25, 2016 9am-11:00 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 When planning the email marketing strategy for your small business or nonprofit, there is a world of ideas to explore that can help you engage with your audience and have a real conversation with your customers and supporters. But your marketing goals should always come back to the thing that’s going to keep your organization successful and growing: generating revenue and donations. This webinar will help you identify the different types of offers and promotions that could work for your organization, and you will learn how to run a successful promotion, from goal-setting to measuring your results. In this seminar, you will learn: • How to identify your goals and develop your marketing strategy • Tips for identifying your audience, choosing the campaign type for you, and when to send your • promotional emails • The best practices for sending high-impact, great-looking emails about your offer, and sharing the details on social media • Tips on measuring the results of your promotion and using the results to plan future offers Join us and learn some great strategies to help develop your next offer or promotion. Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Rock Your Holiday with a Great Promotion: Plan for Small Business Saturday Now!* *Give Yourself the Gift of New Customers*! Tuesday November 15, 2016 9am-11:00 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays -- You’ll learn: • How to Create a Plan - with clear & measurable goals • Select just right Offer for audiences • Select/create just the right lists (check it twice? you bet!) • Ways to make your offer POP! -- especially on mobile • How to take it Social & make it Shareable • Specific "how-tos" for every kind of campaign: deal, donation, downloads and more Join us for this lively, information-packed event just in time to help your (and your customers') Holidays ROCK! Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Digital Marketing Trends for Small Businesses * Tuesday December 6, 2016 9am-10:30 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: • Digital marketing – it can no longer be ignored • Content marketing – it’s more important than ever • Targeting + Segmentation = Personalization • Mobile (experience and advertising) • Beyond big data – make decisions Join us! Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Campaigns that Drive Action: Events and Online Registration * Tuesday January 17, 2017 9am-11:00 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you. Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process. Attendees of this presentation will learn: • The different types of event you might run • Setting a goal for your event• Promotion of your event (including a sample promotional timeline and activities)• Set up an effective online registration process • Post-event activities you can’t forget Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed! Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Online Surveys that Work: Get Feedback from Your Customers * Tuesday February 7, 2017 9am-11:00 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward. Attendees of this presentation will learn: • The importance of listening and how to set your survey’s objective. • Develop good questions and understand how long is long enough • Three different considerations for when to survey and how to think about which parts of your audience to survey. • What to do with the results once you have them. Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters. Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ *Content Marketing: What to Say and How to Say It!* *Using Words & Images to Craft Your Email Messages* Tuesday February 21, 2017 9am-11:00 am at Salem South Lyon District Library Register at ssldl.info or call 248-437-6431 Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to: • Create • Curate • Extend...the content that will help you achieve your goals We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective. Register today! Presenter: Candy Jones-Guerin | WebWorld Advantage http:// webworldadvantage.com/ Donna Olson Head of Adult Services Salem-South Lyon District Library | 9800 Pontiac Trail, South Lyon, MI 48178 Phone: (248) 437-6431 - ext. 201 | Fax: (248) 437-6593 <%28248%29%20437-6593> dolson(a)ssldl.info | http://www.ssldl.info

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