CADL has launched its online Summer Reading Challenge. The challenge is being promoted through media website takeovers (see attached examples), staff generated content and ads in digital publications (see attached examples). Promotion will also occur through Google Ads, Over the Top Television (OTT) campaign, Facebook ads, television and radio. Summer Reading Challenge Digital Guide: https://www.flipsnack.com/F8FAA95C5A8/an-online-adventure-for-kids-teens-adu... Summer Reading Challenge Landing Page: https://www.cadl.org/about/who-what-why/blog/imagine-your-story-summer-readi... Reader's Roundtable Podcast Summer Reading Episode https://audioboom.com/posts/7572357-reader-s-roundtable-episode-25-summer-re... Trenton M. Smiley Marketing & Communications Director Capital Area District Libraries-Administration 401 S. Capitol Ave., Lansing, MI 48933 517-367-6348 | smileyt@cadl.org<mailto:smileyt@cadl.org> www.cadl.org<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e=> | facebook.com/cadlibrary<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=> | twitter.com/cadl<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=>