CADL has launched its online Summer Reading Challenge. The challenge is being promoted through media website takeovers (see attached examples), staff generated content and ads in digital publications (see attached examples). Promotion will also occur through Google Ads, Over the Top Television (OTT) campaign, Facebook ads, television and radio.

Summer Reading Challenge Digital Guide:

https://www.flipsnack.com/F8FAA95C5A8/an-online-adventure-for-kids-teens-adults/full-view.html

Summer Reading Challenge Landing Page:

https://www.cadl.org/about/who-what-why/blog/imagine-your-story-summer-reading-challenge

Reader’s Roundtable Podcast Summer Reading Episode

https://audioboom.com/posts/7572357-reader-s-roundtable-episode-25-summer-reading

Trenton M. Smiley

Marketing & Communications Director

Capital Area District Libraries-Administration

401 S. Capitol Ave., Lansing, MI 48933

517-367-6348 | smileyt@cadl.org