Public Relations: Social Media Strategies for Libraries Tuesday, May 16, 2023 2:00 - 3:00 PM Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. Libraries have been using social media since its inception, but have typically relied on it for promotion, not engagement. In this webinar, attendees will learn how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation, as well as strategies such as active listening, trending topics, analytics, social media as a customer service point, and much more. Participants will also explore the pros and cons of centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility. MLA Connect webinars are only $25 for MLA members. This webinar will be recorded and available through MLA Connect On Demand. Speaker Cordelia Anderson is the author of the new book Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions. She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic, and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies, and nonprofits. Register here: https://www.milibraries.org/index.php?option=com_jevents&task=icalrepeat.detail&evid=217&Itemid=119&year=2023&month=05&day=16&title=public-relations-social-media-strategies-for-libraries&uid=3b2dc1f3d46edf6826f6dd08b64d679f [cidimage002.png@01D73C4D.ABEAD040] Rachel Ash Membership and Communications Director Michigan Library Association 3410 Belle Chase Way, Suite 100 Lansing, MI 48911 Phone: (517) 394-2774 ext. 2 Direct: (517) 881-6652 milibraries.org rfash@milibraries.org<mailto:%0bmilibraries.org%0brfash@milibraries.org> Follow MLA on Facebook<https://www.facebook.com/MichiganLibraryAssociation> and Twitter<https://twitter.com/mlaoffice>!
