Public Relations: Social Media Strategies for Libraries
Tuesday, May 16, 2023
2:00 - 3:00 PM
Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. Libraries have been using social media since its inception, but have typically relied on it for promotion, not engagement.
In this webinar, attendees will learn how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation, as well as strategies such as active listening, trending topics, analytics, social media as a customer service
point, and much more. Participants will also explore the pros and cons of centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility.
MLA Connect webinars are only $25 for MLA members. This webinar will be recorded and available through MLA Connect On Demand.
Speaker
Cordelia Anderson is the author of the new book Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions. She is a seasoned marketing and communications executive with 20+ years of experience.
She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic, and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local
government agencies, and nonprofits.
Rachel Ash
Membership and Communications Director
Michigan Library Association
3410 Belle Chase Way, Suite 100
Lansing, MI 48911
Phone: (517) 394-2774 ext. 2
Direct: (517) 881-6652
milibraries.org
rfash@milibraries.org