Hello: The Muskegon Area District Library is hiring a full-time Marketing Manager. Our ideal candidate will have a working knowledge of Muskegon County and a passion for developing and implementing a marketing strategy for our 12 library branches in a diverse community. This West Michigan based opportunity comes with a full benefit package, including professional development and flexible working hours. To view the posting and application process, please visit www.madl.org<http://www.madl.org>. To learn more about Muskegon County, visit https://watchmuskegon.com Title: Marketing Manager Exempt Status: Exempt/ Full-Time Union Represented: No Salary Range: $54,600 - $69,300 Benefits: Medical, Dental, Vision, STD, Life, LTD, AD&D, Critical Illness, Vacation, multiple retirement vehicles, and more! ESSENTIAL DUTIES AND RESPONSIBILITIES * With the Library Director, develops and executes an intentional Marketing Strategy informed by and responsive to the diverse communities of Muskegon County, which will integrate impact-oriented goals into: * Managing day-to-day activities of the department and staff, * MADL advertising activities, * Organizing promotional and special events, * Business partnership promotions, * Fundraising, including management of sponsorships and donations, * Public/ media relations, * Direct marketing and branding of MADL. * Focus on development, implementation of an intentional and impact-oriented marketing plan. * Maintenance of MADL institutional archives. * Coordinate with MADL Management and staff regarding Branch programming promotions and outreach events. * Provides coaching and guidance to leadership, the Board of Trustees, and staff for internal and external communications. * Is able to initiate necessary or crucial work activities with little guidance or oversight. * Provides leadership for the design and creation of content, including but not limited to brochures, newsletters, annual reports, website design, advertisements, posters, promotional items, and other marketing collateral. * Able to use and teach all marketing related platforms including, but not limited to, Adobe, Microsoft Suite, Outlook, Instagram, Facebook, Zoom, Twitter, LinkedIn, et.al. * Trains Marketing staff, and at times other staff, on the appropriate use of social media, public interviews and other marketing related software, platforms or technologies. * Supervises/ mentors Marketing staff by encouraging learning or training opportunities related to the Marketing Department, coordinating projects and events, time-management, and regular reporting of expectations. * Attends all promotional events, meetings, marketing related committees, etc. as needed, which will sometimes occur outside of regular office hours and location. * Regularly looks for and acts on appropriate learning or training opportunities for self. * Frequently distributes both internal and external communications to Library staff and the public. * Develops strong professional business and community partnerships. * Creates advertising targeted toward new and existing customers that increases brand awareness and usage of services. * Uses analytics to quantify results and marketing strategies. * Proposes, reviews, and manages the Marketing Department budget with assistance from the Finance Department. * All other duties as assigned. REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES * Bachelor's Degree in Marketing related field required. A minimum of five years' marketing experience preferred. An equivalent combination of education and experience will be considered. * Positively promotes and communicates the value of MADL to staff, patrons, and communities. * Have a broad and deep knowledge of Muskegon County communities and bring well established community relationships. * Provides superior customer service. * Maintains regular and punctual attendance, occasionally working a varying schedule. * Ability to travel as needed. * Establish and maintain effective working relationships with co-workers and the public. * Computer proficient, including Microsoft Office products, Adobe Creative Suite, Google Analytics, and other customer relationship management related software. * Knowledge of library software and data appreciated. Much appreciated, Mariel Mariel Chandler HR/Payroll Manager 231-737-6248 x112 | madl.org<http://www.madl.org> 4845 Airline Rd. Suite 5 | Muskegon, MI 49444 [cid:facebook_32x32_dedd724a-4c66-4e4c-bef6-56fb353e6bd1.png]<https://www.facebook.com/MuskegonAreaDistrictLibrary> [cid:youtube_32x32_303e5b6d-3b36-482c-9076-bb586baaec50.png] <https://www.youtube.com/channel/UC3p73nXZ_UJBCLvmNkns5gQ> [cid:linkedin_32x32_3606df07-7193-459b-90a0-01d81d1f6ddf.png] <https://www.linkedin.com/company/muskegon-area-district-library> [cid:instagram_32x32_98913835-3927-4878-8296-2901ab43dbb9.png] <https://www.instagram.com/madl_pics/> <https://plus.google.com/+MuskegonAreaDistrictLibraryAdministrationLBPH> [cid:signatureblock01_2745391f-84e4-4232-ba46-0b2ed31b4c1a.png] <https://www.madl.org/bigread>
