Hello:

 

The Muskegon Area District Library is hiring a full-time Marketing Manager. Our ideal candidate will have a working knowledge of Muskegon County and a passion for developing and implementing a marketing strategy for our 12 library branches in a diverse community. This West Michigan based opportunity comes with a full benefit package, including professional development and flexible working hours. To view the posting and application process, please visit www.madl.org. To learn more about Muskegon County, visit https://watchmuskegon.com  

 

Title: Marketing Manager

Exempt Status: Exempt/ Full-Time

Union Represented: No

Salary Range: $54,600 - $69,300

Benefits: Medical, Dental, Vision, STD, Life, LTD, AD&D, Critical Illness, Vacation, multiple retirement vehicles, and more!

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• With the Library Director, develops and executes an intentional Marketing Strategy informed by and responsive to the diverse communities of Muskegon County, which will integrate impact-oriented goals into:
• Managing day-to-day activities of the department and staff,
• MADL advertising activities,
• Organizing promotional and special events,
• Business partnership promotions,
• Fundraising, including management of sponsorships and donations,
• Public/ media relations,
• Direct marketing and branding of MADL.
• Focus on development, implementation of an intentional and impact-oriented marketing plan.
• Maintenance of MADL institutional archives.
• Coordinate with MADL Management and staff regarding Branch programming promotions and outreach events.
• Provides coaching and guidance to leadership, the Board of Trustees, and staff for internal and external communications.
• Is able to initiate necessary or crucial work activities with little guidance or oversight. 
• Provides leadership for the design and creation of content, including but not limited to brochures, newsletters, annual reports, website design, advertisements, posters, promotional items, and other marketing collateral.
• Able to use and teach all marketing related platforms including, but not limited to, Adobe, Microsoft Suite, Outlook, Instagram, Facebook, Zoom, Twitter, LinkedIn, et.al.
• Trains Marketing staff, and at times other staff, on the appropriate use of social media, public interviews and other marketing related software, platforms or technologies.
• Supervises/ mentors Marketing staff by encouraging learning or training opportunities related to the Marketing Department, coordinating projects and events, time-management, and regular reporting of expectations.
• Attends all promotional events, meetings, marketing related committees, etc. as needed, which will sometimes occur outside of regular office hours and location.
• Regularly looks for and acts on appropriate learning or training opportunities for self.
• Frequently distributes both internal and external communications to Library staff and the public.
• Develops strong professional business and community partnerships.
• Creates advertising targeted toward new and existing customers that increases brand awareness and usage of services.
• Uses analytics to quantify results and marketing strategies.
• Proposes, reviews, and manages the Marketing Department budget with assistance from the Finance Department.
• All other duties as assigned.

 

 

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Bachelor’s Degree in Marketing related field required. A minimum of five years’ marketing experience preferred. An equivalent combination of education and experience will be considered.
• Positively promotes and communicates the value of MADL to staff, patrons, and communities.
• Have a broad and deep knowledge of Muskegon County communities and bring well established community relationships.
• Provides superior customer service.
• Maintains regular and punctual attendance, occasionally working a varying schedule.
• Ability to travel as needed.
• Establish and maintain effective working relationships with co-workers and the public.
• Computer proficient, including Microsoft Office products, Adobe Creative Suite, Google Analytics, and other customer relationship management related software.
• Knowledge of library software and data appreciated.

Much appreciated,

Mariel