"Opt-in" newsletter/event reminder emails

Greetings all, The White Lake Township Library is interested in providing a bi-weekly (possibly monthly) event reminder email. Ideally, we would like to have a place on our webpage were patrons could enter their email address and opt-in or subscribe to our event emails. I was hoping to gather some information from other libraries that currently use this kind of email based newsletter. If you could take a few moments to answer a couple of questions regarding your service it would be greatly appreciated. What is the name of the program or software you use? - is it efficient? - is it user-friendly? - Are you happy with it? What were the up-front costs for the program/software? - were there any long term costs to consider? Has your library seen an increase in program attendance with the use of the opt-in email list? - or other indications that the email list is working? Thanks so much for your time, Sarah Scherdt Adult Reference Librarian White Lake Township Library 7527 E. Highland Road White Lake, MI 48383
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Sarah Scherdt