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· Libraries are Development – explore the amazing ways that libraries around the world are having an impact in their communities. And learn why, “Behind every successful service, is a successful librarian; motivated, passionate about the work.”

April Webinars

12 Ways to More Effective Marketing

Wednesday, April 8, 2015 ♦ 2 pm Eastern / 11 am Pacific ♦ 60 min

Registration: http://www.webjunction.org/events/webjunction/12-ways-to-more-effective-marketing.html

Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment and assistance. Don’t let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to eye-catching emails, you'll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.

Presented by: Jamie Matczak, Nicolet Federated Library System, Wisconsin

Can’t attend the live session? Don’t worry. All webinars are archived and included in the WebJunction course catalog so you can watch when your schedule permits and receive a certificate of attendance.

The Community Connector: Referring Social Services at the Library

Tuesday, April 21, 2015 ♦ 2 pm Eastern / 11 am Pacific ♦ 60 min

Registration: http://www.webjunction.org/events/webjunction/community-connector.html

Every day, patrons enter libraries around the country with questions about health, housing, employment, counseling and other essential human services. And libraries are there to make these crucial connections for them. Many libraries are now exploring ways to expand their role as connector to community social services through resources such as webpages, mobile apps, and databases. These services might refer somebody to a free meal, legal assistance, support groups, and much more. Join us to hear examples of how referral services and resources have augmented the social services connections that contribute to community vitality.

This webinar is hosted in collaboration with TechSoup for Libraries.

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Shannon D. White

Library of Michigan

702 West Kalamazoo, P.O. Box 30007, Lansing, MI 48909-7507

Ph: 517-373-9489; Fax: 517-373-5700

Toll free: 877-479-0021

whites29@michigan.gov

http://michigan.gov/libraryofmichigan

Celebrate “March is Reading Month!” Support the MDE Culture of Reading. www.michigan.gov/cultureofreading