We have had two larger programs with authors we really wanted to promote.

We also usually spend very little. With these two authors we spent over

$2,000 each. They received 550 and 600+ people in attendance.

Our local radio station charges about $350 for two weeks, (which we did two runs)

and the local newspaper was about $735 for two weeks right before the

event. Numerous posters and paid Facebook ads rounded out our campaigns.

We were very happy with the results as they were our 2nd and 3rd highest

attended events probably ever.

Hope this helps.

Kind Regards,

Todd Reed, Director
Sturgis District Library

On Mon, Aug 2, 2021 at 4:43 PM Thomas Trahey via Michlib-l <michlib-l@mcls.org> wrote:

Generally, we don't spend money on advertising our programing, but we have a series coming up that I think is valuable and informative and I want to spread the word to people who don't usually follow what the library is doing.

Have you had any success advertising? What platforms do you use? Social media? Radio? Newspapers?

How much do you spend for a series you really like?

--
Thomas Trahey
Mason County District Library
Head of Circulation
231-843-8465
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