[Michlib-l] How do you solicit sponsors?

We host a 5k fun run every year (which continues to grow in popularity) and were wondering if there are better ways to solicit sponsors?  If you have a sponsored annual event, would you be willing to share your process?  Do you simply continue to ask past sponsors?  Do you try and solicit new sponsors?  How do you select the new sponsors to ask? Thanks in advance! Rebecca Higgerson Library Director Brandon Township Public Library 304 South Street Ortonville MI 48462 Office: (248) 627-1474 Cell: (916) 471-9955