Greetings!

For your patrons doing market research, whether they’re starting a business or doing strategic market planning for an existing business, Gale Business: DemographicsNow is a powerful tool made just for this purpose. You can access Gale Business: DemographicsNow on MeL’s eResources page, in the “G” section.

If you need to learn more about Gale Business: DemographicsNow, a webinar is scheduled for Tuesday March 3 at 1pm.

Webinar

Practical Applications for Using Gale Business: DemographicsNow in Your Library

March 3^rd 1:00-2:00 PM

Description: Gale Business: DemographicsNow is a comprehensive business and residential reference and research tool that provides users with access to highly-detailed demographic data across the entire United States. It offers up-to-date and easy access to an array of demographic data perfect for obtaining insights to develop business plans, marketing strategies, empower decision making, and even develop grant applications.

The experience is also fully mobile-responsive, and offers a user-friendly experience including the integration of G-Suite, Microsoft Office, and Google mapping technology.  Join this one hour session to explore the platform, ask questions, and learn some practical applications for using Gale Business: DemographicsNow.

Registration Link: https://attendee.gotowebinar.com/register/9073688226456391180

A link to the recording of this webinar will be available afterward.

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A number of short tutorials are also available, whether you need to share these with patrons who are looking to learn more, or brush up on your own knowledge.

Recorded Webinar

• Gale Business: DemographicsNow Webinar (32 min 21 sec)

Video Tutorials

Captions and transcripts are available for each tutorial.

• Niche Academy Overview & Introduction to Gale Business: DemographicsNow (1 min 7 sec)
• Analyzing Market Size & Demographics (1 min 56 sec)
• Assessing Market Risk (1 min 20 sec)
• Choosing a Business Location (1 min 37 sec)
• Finding Your Competition (1 min 35 sec)
• Mapping (1 min 37 sec)

If you have questions, please don’t hesitate to reach out!

Have a great day,

Liz

Liz Breed

Michigan eLibrary Coordinator

Library of Michigan | Michigan Department of Education

517-335-1497 | breedl@michigan.gov

www.mel.org

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