Excuse duplication. Please forward to anyone that you feel could benefit from this information! Developing a relationship with local media promotes a better chance you will be included when promoting your programs. An added benefit is that with this relationship, you and your library become a “go to” sound bite or quote when the reporter needs one. Opening and utilizing communication channels to the media regularly, and not just when you need something, engages them as a partner in the community with you. Learn these skills and more on November 6, 2014 by joining us for Media Coaching for Librarians program that will be held at the Jackson District Libraries’ Meijer Branch. Space is limited to take part in this great, low-cost opportunity to learn from media relations experts! For more information and to register, visit: http://mcls.org/training-events/events/media-coaching-librarians/ This program is brought to you by the Cooperative Director’s Association, The Library of Michigan, and the Midwest Collaborative for Library Services. Funds are generously provided from the Library Services and Technology Act (LSTA) through the Library of Michigan to make this program possible. ******************** Heather M. Ladiski, CAP-OM Executive Assistant/Meeting Planner Midwest Collaborative for Library Services 1407 Rensen Street, Suite 1 Lansing, Michigan 48910-3657 800/530-9019 ext. 133 517/394-2420 ext. 133 Fax: 517/492-3885 NOTE: New email: ladiskih@mcls.org website: www.mcls.org Check out the MCLS Training Calendar at: http://www.mcls.org/training-events Like us on Facebook for the latest MCLS news: https://www.facebook.com/mcls.org