
Libraries have long thrived on a culture of shared learning, where ideas are exchanged freely to strengthen services for all.
Hoopla’s
IDEA
Squad builds on this peer-to-peer foundation, creating a collaborative community of librarians dedicated to rethinking how digital collections support programming and outreach. IDEA stands for Inspire, Design, Execute, and Amplify, and the group’s
purpose is simple: help libraries turn digital resources into active, visible extensions of the patron experience, which often begins in the physical space and expands into ongoing engagement beyond it.
Currently made up of nine members, the IDEA Squad includes six librarians from across the United States, one librarian from Canada, and two members of the Hoopla team who are also librarians. This blend of perspectives ensures that every idea is grounded in
real-world experience and shaped by those doing the work every day.
Together, the group develops and shares practical content from webinars and blogs to program templates that libraries can immediately apply. Recent examples include a
Sherlock
Holmes-themed escape room that connects teens to streaming content,
custom
digital carousels that highlight community voices, and a
summer reading
webinar filled with ready-to-use ideas for 2026.
These approaches are especially impactful during summer reading. As families travel and routines shift, incorporating digital into programming and outreach ensures the library remains accessible anywhere. Whether embedding
Hoopla
titles into reading lists or extending in branch programs with related digital content, libraries can create experiences that continue well beyond a single visit.
This perspective came to life in a recent episode of
The Straight
Download, which featured a conversation with IDEA Squad members Storm Hawthorne and Mandy Decker. Their conversation highlights a critical shift: When digital is intentionally incorporated into programming and outreach, it extends
the in-person experience, creating ongoing value for patrons wherever they are.
The IDEA Squad exists to turn these ideas into action. To explore how libraries are putting this into practice, check out their work and tune in to the latest episode of
The Straight Download.
By Trenton Smiley, Director of Customer Messaging, Hoopla
