Hi, Tracy:
We contract with an incredible graphic designer here at DeWitt DL. We base our contract on a fixed dollar amount every month and an expectation of 20 hours per week. This makes the billing simple and allows for a great deal of flexibility with scheduling.
He's done a lot for us including, but not limited to:
- Improving/Cleaning up our logo so that it's more usable
- Building a brand identity around our existing colors
- Building us Canva templates for our staff to use for social media posts, digital signage, and other advertising
- Continued our brand identity on our Strategic Plan Poster that we'll have printed and posted in our library.
- Trained our staff in how to use the Canva templates and why the brand identity is so important
- Designed other items like: mugs, t-shirts, holiday postcards, ads for publications, etc.
We have definitely received a great deal of value from this relationship. Because he's a contractor, we coordinate with a job board that is checked regularly so he can work on items on his own schedule as long as they're done by the due date. It's been a really good process and it's certainly less expensive than hiring a full-time employee or outside agency.
This person has an extremely prolific background in design work for both digital and print, certification in UI/UX processes, and experience being a brand manager at for-profit, non-profit, creative agency, and governmental organizations. Here's a link to the slide presentation I gave at a recent conference that illustrates some of his work.
Glenn Fischer, MSI (he/him)
Library Director | gfischer@dewittlibrary.org
Phone: 517-668-7081 | dewittlibrary.org