How can rural libraries better understand and reach the people who aren’t showing up in their data or their programs?

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Inclusive Data Practices: Strengthening Connections with Rural Communities - a free Infopeople webinar. April 22, 2026.12-1 p.m. PT/3-4 p.m. ET. Presenters: Stacey Wedlake, Gisela Pancheco, Brenda Hornsby Heindl, Sonia M. Espinoz, and Francisco M. Garcia Ortiz. Fee: $0. Two infographic charts displayed as if during a presentation.

Inclusive Data Practices: Strengthening Connections with Rural Communities

How can rural libraries better understand and reach the people who aren’t showing up in their data or their programs?

Rural libraries serve communities with deep social, cultural, and economic diversity, but traditional data often tells an incomplete story. Inclusive data practices offer an asset-based approach that helps libraries identify who may be missing from their current data and discover new ways to connect, engage, and build trust.

In this one-hour webinar, a researcher from the University of Washington will introduce the foundations of inclusive data practices and share practical ways rural libraries can begin applying this framework. Library staff from Liberty Public Library (NC) and Sunnyside Library (Yakima Valley Libraries, WA) will highlight real world examples of how they are intentionally building relationships with Spanish-speaking, Latino, and Hispanic communities through thoughtful, community centered strategies.

At the end of this one-hour webinar, participants will:

  • Use inclusive data practices to identify groups not reflected in current library data
  • Recognize and map key community assets
  • Describe at least three effective strategies for engaging rural communities

 

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Wednesday, April 22, 2026, 12:00-1:00 p.m. PST (1-2 p.m. MST, 2-3 p.m. CST, 3-4 p.m. EST)

Presenters:

  • Stacey Wedlake, Research Scientist, University of Information School
  • Gisela Pacheco, Program Coordinator, Liberty Public Library (NC)
  • Brenda Hornsby Heindl, Branch Librarian, Liberty Public Library (NC)
  • Sonia M. Espinoz, Community Library Supervisor III, Yakima Valley Libraries (WA)
  • Francisco M. Garcia Ortiz, Public Library Services Director, Yakima Valley Libraries (WA)

Fee: $0, Free to everyone!

Learn More and Register Today!

 

 

 

 

 

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