A Sleuth’s Guide to MeL Marketing Magic
It was a quiet morning at the library. The coffee was hot, the stacks were neat, and everything seemed perfectly ordinary, until a whisper of mystery drifted in. Patrons were asking about MeL resources,
but the posters were missing, the social media posts were silent, and the flyers? Gone without a trace.
That’s when the clue appeared:
Digital & Print Assets. A tucked-away trove of
marketing tools, ready for you to explore. Flyers, posters, social media graphics; all waiting to be discovered. Thoughtfully designed materials that make promoting MeL simple and stress-free.
Inside the Digital & Print Assets page,
you’ll find:
- Eye-catching graphics for your social feeds: scroll down for
Social Media Resources for 5+ years if images and copy
- Ready-to-print flyers, templates, and posters for your library walls and bookmarks: scroll down to
MeL Print Assets.
- Step-by-step guide to using the print and digital assets and the communication templates: scroll down to
Guide to MeL Promotions Toolkit
- Mittens Files – Adorable, eye-catching graphics featuring MeLCat's feline mascot. Perfect for social posts and kid-friendly promotions!
- MeLCat Magazine – A polished, ready-to-share publication that highlights the magic of MeLCat. Great for linking in newsletters or your webpage.
TIP ALERT! The hyperlinks on the Digital & Print Assets page will download the files directly to your browser’s downloads folder (except PDFs, which open in a new tab), so you won’t see a preview page first.
But here’s the twist: these resources shine brightest when they’re put to work. If they stay tucked away, they’ll never get the chance to help you solve the mystery of marketing MeL.
Follow the Trail
The investigation doesn’t stop there. Other pages hold more secrets:
- Promotional Materials –
Order bookmarks and posters for your patrons
- Design Your Website –
Tips for weaving MeL into your site
- Logos and Usage Guidelines – Keep your branding
sharp and consistent
🔍
Solve the Case
These tools are ready and waiting to help your library shine! Visit the
Digital & Print Assets page today. Explore the
clues, share them with your patrons, and make MeL the star of your library’s story.
The mystery is yours to unravel. Ready to begin?
If you have any MeL eResources questions or issues, contact
melerhelp@mcls.org for help.
Author/editor: Hi! I'm Shauna Quick, the Technology Access Consultant at the Library of Michigan. In an effort to understand how AI can help libraries, I've been
practicing different use scenarios such as writing this MeLMinute like a cozy mystery novel. I had help from Microsoft Copilot to change the tone and descriptions of this month's theme (mysterious, right?). I asked it to rewrite my text like a science fiction
novel, children's librarian getting ready for story time, and finally a cozy mystery novel. I hope you enjoyed the mysterious flair.
Supporting Michigan libraries by putting you first.
Want more information on MeL? Stay
tuned for the next MeL Minute available on many Michigan library listservs, visit http://mel.org,
or sign up for the MeL Minute and other Library of Michigan e-mail lists via
GovDelivery.
We encourage you to share MeL Minutes with your colleagues and networks.
MeL eResources are available to Michigan residents or for Michigan library or school access only.
The MeL project was made possible in part by the Institute of Museum and Library Services through the Library of Michigan.
Barbara Williams, MLIS
Library Development Analyst (MDE)
Library of Michigan, 702 W. Kalamazoo, Lansing, MI 48909
WilliamsB39@michigan.gov I (517) 241-2149
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