Hello Michigan Library Staff!

We’ve just added statewide access to self-paced training and tutorials from Cordelia Anderson Consulting! Cordelia Anderson is a library marketing and communications consultant and the author of Library Marketing and Communications: Strategies to Increase Relevance and Results (ALA Editions, 2021) and Positioning Your Library for the 21st Century: Strategies for Engagement, Relevance, and Sustainability (Elsevier, 2026). She is a seasoned marketing and communications executive with 20+ years of experience. We’re looking forward to Michigan libraries having these resources on topics like Building a Marketing & Communications Plan, Transforming Your Library’s Content Planning, Library Signage: the Good, the Bad, and the Ugly, and more! Please reach out if you have any issues accessing these resources.

If you have not used Niche Academy, via the Library of Michigan, you can request an account by clicking on the link from our continuing education page: https://www.michigan.gov/libraryofmichigan/libraries/cehere These resources are available to all Michigan library staff and trustees. When you request access to Niche Academy, our staff will approve that access within 1-2 business days.

The full list of included tutorials is:

• Building a Marketing & Communications Plan (8 parts)

• Social Media Best Practices for Libraries

• Social Media Strategies for Your Library

• Simple but Scroll-Stopping Library Videos

• Using Google Earth Studio & Canva

• Marketing Services, Collections, Spaces, & More

• Making a Case for Email Marketing at Your Library

• Best Practices for Creating & Marketing Programs

• Crisis Preparedness for Libraries

• Creating an Integrated Marketing Campaign

• Transforming Your Library’s Content Planning

• Strengthening Your Library’s Brand

• Getting and Keeping New Library Customers

• 5 Key Elements of Successful Library Projects

• Library Signage: The Good, The Bad, and The Ugly

• Navigating Personality Types and Styles

• Strengthening Communities: Effective Outreach and Partnerships for Libraries

Have a great day!

Andrea

Andrea Vernola

Continuing Education Coordinator | Library Development

Library of Michigan, 702 W. Kalamazoo St, P.O. Box 30007, Lansing, MI 48909

vernolaA@michigan.gov | 517-335-0123

https://www.michigan.gov/libraryofmichigan

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