Hello,

Here’s a quick update from Capital Area District Libraries.

Local History – Research from CADL’s Heidi Butler and Jim Maclean was featured in a recent episode of PBS’s popular series, Finding Your Roots. Actress Kathryn Hahn explored her family history which included distant relatives who died in Lansing.

Black History Month – Miz Rosie’s virtual presentation “Quilts of the Underground Railroad” will headline our programming for the month.

CADL will also sponsor "Honoring Black History" vignettes and a local television special that will air on WLNS and WLAJ.

Events: https://www.cadl.org/events/all-events?keywords=BHM Vignette Examples: https://vimeo.com/showcase/9231897

Mandarin Word of the Day – These special spots will help link the library to the upcoming Winter Olympic Games in Beijing. The spots (17 versions) will air on WLNS and be shared online. Ad Examples: https://vimeo.com/showcase/9231945

Fact or Fiction – This new campaign will share information about our services, funding, membership, and community involvement & impact. Ads will be shared online and run on television including placement during the Winter Olympics and Super Bowl pre-game.

Ad Examples: https://vimeo.com/showcase/9187071

Teachable Moment – To create awareness of our Student Success Initiative, CADL has created this series of ads that feature local educators communicating ways the initiative is helping local students. Ad Examples: https://vimeo.com/showcase/9233771

Trenton M. Smiley

Marketing & Communications Director

Capital Area District Libraries-Administration

401 S. Capitol Ave., Lansing, MI 48933

517-367-6348 | smileyt@cadl.org