Social Media/Marketing Business Workshops at Salem-South Lyon District Library - Sign up now!

Social 101 - Social Media Basics: The why, the what, and the how for your small business

Tuesday September 13, 2016 9am-11am at Salem South Lyon District Library

They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.

This seminar will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!

We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:

• What each network is about

• What to post

• How often to post

• The business benefit of using each social network

We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Social 102: You’re Social, Now What?

Tuesday September 27, 2016 9am-11am at Salem South Lyon District Library

Find out which networks are right for you and how to use them.

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working.

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Automate Your Marketing: Planning Ahead to Convert & Keep

Tuesday October 11, 2016 9am-10:30 am at Salem South Lyon District Library

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:

• Learn the difference between automated messages and autoresponder campaigns

• Decide where autoresponders can help you do better marketing communications

• Understand key actions that trigger emails to be sent

• Identify what steps to take to design effective autoresponder campaigns

• Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns.

Join us!

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Promotions Planning & Design

Creating & Delivering Offers that Work!

Tuesday October 25, 2016 9am-11:00 am at Salem South Lyon District Library

When planning the email marketing strategy for your small business or nonprofit, there is a world of ideas to explore that can help you engage with your audience and have a real conversation with your customers and supporters. But your marketing goals should always come back to the thing that’s going to keep your organization successful and growing: generating revenue and donations. This webinar will help you identify the different types of offers and promotions that could work for your organization, and you will learn how to run a successful promotion, from goal-setting to measuring your results.

In this seminar, you will learn:

• How to identify your goals and develop your marketing strategy

• Tips for identifying your audience, choosing the campaign type for you, and when to send your

• promotional emails

• The best practices for sending high-impact, great-looking emails about your offer, and sharing the details on social media

• Tips on measuring the results of your promotion and using the results to plan future offers

Join us and learn some great strategies to help develop your next offer or promotion.

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Rock Your Holiday with a Great Promotion: Plan for Small Business Saturday Now!

Give Yourself the Gift of New Customers!

Tuesday November 15, 2016 9am-11:00 am at Salem South Lyon District Library

Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays --

You’ll learn:

• How to Create a Plan - with clear & measurable goals

• Select just right Offer for audiences

• Select/create just the right lists (check it twice? you bet!)

• Ways to make your offer POP! -- especially on mobile

• How to take it Social & make it Shareable

• Specific "how-tos" for every kind of campaign: deal, donation, downloads and more

Join us for this lively, information-packed event just in time to help your (and your customers') Holidays ROCK!

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Digital Marketing Trends for Small Businesses

Tuesday December 6, 2016 9am-10:30 am at Salem South Lyon District Library

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.

The trends we’ll discuss will be:

• Digital marketing – it can no longer be ignored

• Content marketing – it’s more important than ever

• Targeting + Segmentation = Personalization

• Mobile (experience and advertising)

• Beyond big data – make decisions

Join us!

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Campaigns that Drive Action: Events and Online Registration

Tuesday January 17, 2017 9am-11:00 am at Salem South Lyon District Library

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Attendees of this presentation will learn:

• The different types of event you might run

• Setting a goal for your event• Promotion of your event (including a sample promotional timeline and activities)• Set up an effective online registration process

• Post-event activities you can’t forget

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed!

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Online Surveys that Work: Get Feedback from Your Customers

Tuesday February 7, 2017 9am-11:00 am at Salem South Lyon District Library

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.

Attendees of this presentation will learn:

• The importance of listening and how to set your survey’s objective.

• Develop good questions and understand how long is long enough

• Three different considerations for when to survey and how to think about which parts of your

audience to survey.

• What to do with the results once you have them.

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Content Marketing: What to Say and How to Say It!

Using Words & Images to Craft Your Email Messages

Tuesday February 21, 2017 9am-11:00 am at Salem South Lyon District Library

Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"

What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.

What are the Keys to Great Content?

This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:

• Create

• Curate

• Extend...the content that will help you achieve your goals

We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.

Presenter: Candy Jones-Guerin | WebWorld Advantage http://webworldadvantage.com/

Donna Olson
Head of Adult Services
Salem-South Lyon District Library | 9800 Pontiac Trail, South Lyon, MI 48178
Phone: (248) 437-6431 - ext. 201 | Fax: (248) 437-6593
dolson@ssldl.info | http://www.ssldl.info