I forgot to add that the algorithms really mess with posting now — if you add a link in the post, Meta doesn’t want you sending people away from their app to somewhere else, so they may reduce the number of times your post appears in people’s feeds. And the frequency with which you post could be 1-2x a day or a few times a week, depending on the investment of time and effort you are able to allot to it. Your followers can have habits though, that should be revealed in the Meta insights, like which time of day are people more likely to be on Facebook, which day of the week, etc. if you want to get down in the nitty gritty details.

On Wed, May 20, 2026 at 9:22 AM Tahquamenon Library Director via Michlib-l <michlib-l@liblists.org> wrote:

Hello Librarians,

Not having a background in public relations, it has been difficult for me to assess what should be prioritized to post, and how often posts need to go out. I am also not sure how much time to devote to this. A content schedule or calendar has been suggested by my Library Advisory Board as a time-saving mechanism.

Does anyone (or your marketing team) have a schedule for things that you post on social media? If so, could you share it? Specifically, our social media is a Facebook page with ~1200 followers. We also have a local newspaper that maintains a decent sized readership in the community.

My Board has also made note that the Library should have a single voice to engage with the public, but at the same time has suggested that I hand off posts to other staff members as needed. Maintaining editorial oversight seems like the simplest way to square that circle, but that seems like it would take up approximately the same amount of time as just making the posts myself. Does anyone have any suggestions on that?

Sorry if I've sent a previous thread about this,

Ross Wine
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