**Please excuse cross-postings** Learn more about Patron Point for marketing automation<https://www.mcls.org/news/2020/09/01/learn-more-about-patron-point-for-marketing-automation/> Patron Point is a fully featured marketing automation platform that gives public libraries the ability to really drive their digital marketing and community engagement. It brings data together by connecting to the ILS and other third-party library services to help libraries segment marketing by audience, reaching patrons more effectively and efficiently. Patron Point automates communications through messages that are highly targeted, personalized, and relevant. Library card registration, event promotion, and user notification are just a few examples of Patron Point functionality. See for yourself how Patron Point can help your library enhance its marketing and community outreach by attending a webinar on Thursday, Sept. 17 from 10-10:45am Eastern (9-9:45am Central.) Register today!<https://docs.google.com/forms/d/e/1FAIpQLSeycnix_Fna_SrpgB9QTqeOgND6vaUdIfX2GKUMz3291vK9Og/viewform> For more information or a quote on the product, contact services@mcls.org<mailto:services@mcls.org> or (800) 530-9019 ext. 401. Sincerely, Stephanie D. Davis, M.S./M.B.A. Manager Group Purchasing Midwest Collaborative for Library Services (MCLS) (800) 530-9019 ext 154 daviss@mcls.org<mailto:daviss@mcls.org> [id:image001.png@01D31B4A.897DA8C0]<https://www.facebook.com/mcls.org> [id:image002.png@01D31B4A.897DA8C0] <https://twitter.com/mclsorg> [id:image003.png@01D31B4A.897DA8C0] <http://www.mcls.org/>
