How to be VISIBLE in a VIRTUAL World

Many librarians believe that the value of a library is intrinsic – until a library’s existence is threatened.  It is hard to find new ways to persuade others that a library is a good thing to keep.  By adapting persuasion theory, we can create a powerful image of the library.  Participants will be able to distinguish between products and benefits in the patron’s eyes, the importance of credibility and visibility, and persuasion tactics to use to convince leaders in their respective environments of the value of the library. You will explore what makes the library indispensable, whom to influence, when and where, and the significance for developing a plan for being visible/viable in a virtual world.  

Course taught by Dr. Charlaine Ezell, President, The Extra Edge, Lansing MI      

CE Contact Hours: 4