Position: Communications, Outreach & Public Relations Manager (40 hours/week)
Annual Salary:                   $36,000 - $40,000
Benefits:                            Comprehensive benefits package to include employee medical/Rx, dental, and life insurance, deferred compensation, and pension.
Available:                           June 1, 2015

Position Summary

Responsible for planning, writing, and managing content for marketing, branding, public relations and internal communications for the Cooperative under the general direction of the Director.  Duties will include development and implementation of a marketing plan that supports the Cooperative’s goals and heightens public awareness and engagement with library services.

Primary Responsibilities

• Carry out a wide range of marketing activities that communicate the value of Cooperative services.
  
  
• Develop a Cooperative brand and ensure consistent use of that brand.

• Coordinate development of Cooperative websites and/or social media outlets to assure design integrity, visual quality, and effective communication; create photographs/graphic elements for website; develop features and sections that highlight activities of member libraries.

• Use social media techniques to promote Cooperative-wide library services and resources. 

• Prepare print and electronic publications and presentations; manage effective internal communications with public library members.

• Provide on-going training and other communications that will ensure public library staff are informed, engaged and comfortable using Cooperative services so that staff will pass along that enthusiasm and training to their communities.
  
  
• Maintain effective relationships with media; represent Cooperative to media; prepare PSAs and solicit media coverage of Cooperative services and programs.
  
  
• Evaluate the effectiveness of marketing strategies and provide regular written reports for publication and presentation to the Board.

Support for Member Libraries and Friends Groups

• Encourage member libraries to coordinate special events and Cooperative-wide program tours. 
  
  
• Serve as an informed source for guidance in marketing and public relations planning.

• Provide public relations templates, as needed, in order to publicize events and strengthen support for libraries.
  
• Develop a Cooperative-wide newsletter with content that is of general interest to the public, features library events, staff-picks reviews, etc. 
  
  
• Assist member library directors to develop and evaluate their marketing plans by recommending national campaigns and regularly reviewing marketing strategies.

Qualifications:

Bachelor’s Degree in communications, marketing or related field.  Minimum one (1) year demonstrated experience in communications and/or marketing.  Demonstrated experience with social media. 

Proficient in MS Office, desk-top publishing and web design.  Good graphics and photography skills.  Knowledge of media production, communication and social media techniques.  Understanding of branding principles.   Experience in developing and implementing marketing strategies to meet organizational goals. Good oral and written skills.  Training and public speaking experience preferred. Proof-reading skills. Initiative to establish priorities and meet deadlines.

Some travel to library members and some overnights required.  Valid Michigan driver's license and transportation for travel.

Other physical requirements:  Manual dexterity, visual acuity, and keyboard skills
to operate computer, fax, and copier. Ability to drag/carry up to 20 pounds. Ability to answer the telephone.

Application procedures: Submit cover letter and resume to Attention: Director, Superiorland Library Cooperative, 1615 Presque Isle Avenue, Marquette, MI 49855.  Include a description of your most successful marketing campaign along with examples of your own work on that campaign.  Provide a written description of how you effectively integrate traditional marketing and new media tactics into your work.  Position will remain open until filled.  The Cooperative is an Equal Opportunity Employer.

Posted by Suzanne Dees

Superiorland Library Cooperative

1615 Presque Isle Avenue

Marquette, MI 49855

(906) 228-7697 ext 110