|
PLA Webinar
Responding to COVID Closures with Digital eCard Access:
A County Library Case Study
Wednesday, September 23, 2020 | 1-2 p.m. Central
|
|
|
|
|
The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability
to allow new cardholders access to e-resources and virtual programs during building closures. As part of its response to the pandemic, the staff at Sarasota County (FL) Libraries accelerated the launch of their digital library card (“eCard”) offering.
In this webinar, attendees will learn about the ins and outs of developing and launching digital library cards, including how to identify goals
and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The webinar will conclude
with key learnings from the eCard launch and results of patron activity.
REGISTER
NOW!
|
|
|
|
Learning Outcomes
At the conclusion of this webinar, participants will be able to:
-
Identify market audience for digital cards;
-
Understand the benefits and issues of issuing eCards; and
-
Identify and measure key performance indicators associated with issuing eCards and ongoing use.
Instructors
|
|
|
Heather Gorman has worked in academic, public,
and school libraries for almost ten years. She is currently the digital services librarian at Sarasota County (FL) Libraries and Historical Resources, focusing on services and programs delivered to public through digital means.
|
|
|
Angela Hunek has worked in libraries for twenty-seven
years, seventeen of those as circulation supervisor, then on to technical specialist, and finally ILS system administrator at Sarasota County (FL) Libraries and Historical Resources.
|
|
|
Andrea Taylor, technology coordinator at Sarasota
County (FL) Libraries and Historical Resources, has over twenty years of librarianship experience. Starting out as a children’s librarian, she has worked in all areas of the public library with the last twelve years focusing on technology and its place in
public libraries.
|
|
|
Ted Fons is vice president of technology at
Patron Point in Dublin, OH. He is a librarian with his MLS from Syracuse University with twenty-plus years serving libraries and the organizations that support them. A globally-recognized expert in library workflows and bibliographic metadata, Ted most recently
held the position of executive director of data services at OCLC. Previously, he was a senior product manager and director of customer services at Innovative Interfaces.
|
|
Registration Cost
Individual - PLA Personal Member: $43.00
Individual - ALA Personal Member/Nonmember: $59.00
Group: $129.00
The deadline to register is 4:30 p.m. Central on Tuesday, September 22, 2020.
|
|
|
|
|
|
|
|
