My apologies, everyone. I inadvertently copied a few extra letters into that link to our continuing education calendar so if you clicked on it as it is in my first message, you will get an error.

The correct link for our continuing education pages is: https://www.michigan.gov/libraryofmichigan/libraries/ce

And a direct link to our Niche Academy where you can access our self-paced training resources is: https://my.nicheacademy.com/staffskills

Have a great day!

Andrea

Andrea Vernola

Continuing Education Coordinator | Library Development

Library of Michigan, 702 W. Kalamazoo St, P.O. Box 30007, Lansing, MI 48909

vernolaA@michigan.gov | 517-335-0123

https://www.michigan.gov/libraryofmichigan

Get personalized voter information on early voting and other topics at Michigan.gov/Vote.

From: Vernola, Andrea (MDE)
Sent: Tuesday, July 21, 2026 12:51 PM
To: michlib-l@liblists.org
Subject: New Marketing and Communications Training Content Added to Library of Michigan's Niche Academy from Cordelia Anderson Consulting!

Hello Michigan Library Staff!

We’ve just added statewide access to self-paced training and tutorials from Cordelia Anderson Consulting! Cordelia Anderson is a library marketing and communications consultant and the author of Library Marketing and Communications: Strategies to Increase Relevance and Results (ALA Editions, 2021) and Positioning Your Library for the 21st Century: Strategies for Engagement, Relevance, and Sustainability (Elsevier, 2026). She is a seasoned marketing and communications executive with 20+ years of experience. We’re looking forward to Michigan libraries having these resources on topics like Building a Marketing & Communications Plan, Transforming Your Library’s Content Planning, Library Signage: the Good, the Bad, and the Ugly, and more! Please reach out if you have any issues accessing these resources.

If you have not used Niche Academy, via the Library of Michigan, you can request an account by clicking on the link from our continuing education page: https://www.michigan.gov/libraryofmichigan/libraries/cehere These resources are available to all Michigan library staff and trustees. When you request access to Niche Academy, our staff will approve that access within 1-2 business days.

The full list of included tutorials is:

Building a Marketing & Communications Plan (8 parts)

Social Media Best Practices for Libraries

Social Media Strategies for Your Library

Simple but Scroll-Stopping Library Videos

Using Google Earth Studio & Canva

Marketing Services, Collections, Spaces, & More

Making a Case for Email Marketing at Your Library

Best Practices for Creating & Marketing Programs

Crisis Preparedness for Libraries

Creating an Integrated Marketing Campaign

Transforming Your Library’s Content Planning

Strengthening Your Library’s Brand

Getting and Keeping New Library Customers

5 Key Elements of Successful Library Projects

Library Signage: The Good, The Bad, and The Ugly

Navigating Personality Types and Styles

Strengthening Communities: Effective Outreach and Partnerships for Libraries