Help entrepreneurs and small businesses in your community by empowering them with market and demographic research far beyond anything available on the web. Please join us on November 29 at 3:30pm Eastern for a 30-minute webinar focused on market and community research resources available in MeL.

Utilizing the MeL research databases allows user to:

• Scan new markets
• Strategize marketing and messaging programs
• Develop, plan, and analyze franchise territories
• Understand your customers better - How much do they earn/spend?
• Add thematic layers to create detailed, data-enhanced maps
• Analyze the shifts and needs of a given population within a specific geographic location
• Teach and reinforce customer segmentation principles with real data
• Supplement market segmentation theory with real-life applications
• Use the same lifestyle segmentation categorization used by professionals

Registration is free and open to all Michigan library staff, educators, and other interested users.

Read more and register for this webinar.
https://store.mcls.org/index.php/market-research-and-community-data-for-entrepreneurs.html

This webinar will be recorded, and made available on demand anytime.

http://mcls.org/mel/mel-training-events/

MeL training is funded in part by the State of Michigan through the Library of Michigan. Additional service support comes from the Federal Library Services and Technology Act (LSTA) via the Institute of Museum and Library Services  (IMLS).

Please share.

David

David Votta
Community Engagement Librarian
Midwest Collaborative for Library Services (MCLS)                    
Lansing, MI
Phone:  (800) 530-9019 ext 122
Phone:  (517) 492-3822
Fax:    (517) 492-3886
vottad@mcls.org

“For every complex problem there is an answer which is clear, simple, and wrong.”

-H.L. Mencken